Locations
100% member attention – No channel changing
Through our network of screens in these prestigious clubs we deliver a distinct valuable audience of over 12,000 members to businesses
Digital Screen Media offers the right media, the right audience and the right location - the right audience is watching our screens. People are in health and fitness clubs for positive reasons – rather than rushing around a busy shopping centre or standing in a post office queue they are there of their own free choice. They are focused on thinking about themselves and are in health clubs to look good and feel better, and their minds and bodies are more active when they’re in the gym. This allows them to understand and absorb the information that's in front of them to ensure that you have a captive audience.
"A real workout for your marketing budget"
Situated within the prestigious health and fitness centres of "Greens" and "The Village" our 50" Digital Screens carry your message to a captive audience of around 12,000 members over 3 sites in Yorkshire.
"During exercise you absorb more information, sharpening the mind and increasing the memory"
A recent consumer engagement survey revealed that health and fitness centres are the number 1 venue where those surveyed pay the most attention to digital media; engagement was over double that of shopping centres. Our screens are ideally placed within the clubs to maximise your presentations.
Digital Screen Media provides a unique opportunity to maximize enquiries for your business on a local level. Each of our health clubs offers an ABC1 demographic membership with a high disposable income, which is a notoriously difficult audience to target.
A Unique Opportunity to Target your Perfect Audience
Member Profile
Our audiences of health club members tell us who they are, where they live and in many cases what they do for work. Extensive membership research has been carried out in each of the clubs to allow us to give accurate member profiling.
Our Health Club Members are:
Wakefield
- 45/55 male / female split
- 4,400 adult members with average age 40-55
- 65% of members live within 3 miles of the club
- 30,000 swipe in every month
- Paying for single membership at £57 per month, joint membership £100 per month
Leeds
- 50/50 male / female split
- ABC1 demographic profile
- Majority of members age 30+
- 78% are professionals
- Paying for single membership from £55 per month
- 3,500 adult members
Shipley
- 43/57 male/female split
- ABC1 demographic profile
- Majority of members are aged 25-40
- 67% are professionals
- Paying for single membership from £57 per month, joint membership £100 per month
- 4,150 adult members
In all our locations the members are:
- Early adopters of new technology
- "Buyers of the best": Buy far more based on quality versus price.
- Extremely brand loyal; when they find a product or service they like they stick with it and tell many others
- Health club members set the trends: Over 80% of health club members surveyed indicate that people often come to them for advice on purchasing decisions, and that this advice is usually followed.
